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ASKING THE RIGHT QUESTIONS

Peter Drucker noted that Penn Central Railroad failed because it asked the wrong question.

"We have a train. Would you like to get on it?"
Instead of "We are in the transportation business. Where would you like to go?

KNOWING YOUR PREFERRED DESTINATION

"If you don't know where you are going, you'll probably end up somewhere else."

Yogi Berra

Let us help you to ask the right questions so that you arrive at your preferred destination!

WE'RE SMITH….& COMPANY

10 reasons to call us for your next market research or planning need…

  • We're marketers, researchers, planners, dreamers, and problem-solvers...
  • We're "What-ifers." We have no preconceptions about your products or your market.
  • We firmly believe that the appropriate solution is rooted in a thorough understanding of your company, your competitors and the environment in which you compete.
  • We conduct innovative market research by phone, in person, in groups, online and wherever else we need to.
  • We find the right research solution at the right price for our clients.
  • We have assembled an amazing group of professionals who have done it all.
  • We develop cost-effective, hard hitting strategy to favorably impact your market share and bottom line.
  • We only sell you what you need…We want to develop a relationship based on trust.
  • We're responsive and resourceful (oh yes, and did we mention very cost-effective).
  • We're your best option.

WE'RE SMITH & COMPANY…AND WE HAVE BEEN FOR 30 YEARS…

Call me for your next benchmark survey, focus group, online survey or marketing plan. Or call me just to talk–

Steve Smith – 203-556-5867

steve@smithandcompanyonline.com

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